E:diversesupplychains@aston.ac.uk T: +44(0)121 204 4321


We have planned a series of exciting and useful events to support diverse businesses.

Please note to register for an event, you will need to have completed an application form and have been approved by Diverse Supply Chains. You ticket will not be valid if you have not followed this process.

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Effective product and service positioning

May 25, 2021 @ 10:00 am - 12:00 pm


May 25, 2021
10:00 am - 12:00 pm

Dr Geoff Parkes an expert from Aston Business School, will walk you through very specific and actionable steps to position products and services effectively. Via a down-to-earth approach, Dr. Geoff will tlak about the importance of understanding marketing segmentation, PESTEL, SWOT, Porter’s framework of five forces. On his presentation, Dr Geoff will provide a fascinating account to SMEs of how to improve your business: